Built For Iridius Capital

A system to bring accredited investors to Iridius Capital's $3.2B+ real estate platform from outside your network.

Your investors come through institutional relationships and the Jaggi Family Office network. This gives you a way to reach accredited investors nationally who have never heard of Iridius Capital, show them the 14-year track record across build-to-rent, multifamily, and hospitality, and get them on a call directly with the senior team.

Built For
G.S. Jaggi
Iridius Capital
Date Delivered
April 21, 2026
What's Inside
Landing page · 4 image ads · 6 ad scripts · Video script
Built By
Leadfins
Investor acquisition for private sponsors
01 Landing Page

Where new investors learn about the Iridius platform and book a call.

An investor clicks your ad, lands here, sees the $3.2B+ track record and 12,000+ BTR units, and books a 15-minute briefing with the senior team. Built in your brand.

Click to preview the page
Open Full Page
02 Image Ads

Four ads that stop accredited investors while they scroll.

Each one leads with a different angle on Iridius Capital. You run all four on Facebook and Instagram, then keep the ones that bring the most qualified investors to the landing page.

Iridius Ad 01 - Track Record
Ad 01 · Track Record$3.2B+ · 14 Years
Iridius Ad 02 - BTR Thesis
Ad 02 · BTR Thesis12K+ Units · Sunbelt
Iridius Ad 03 - Founder
Ad 03 · Founder AccessDirect With G.S. Jaggi
Iridius Ad 04 - Integrated Operator
Ad 04 · Integrated OperatorUnderwrite. Build. Operate.
03 Ad Scripts

Six written versions of the message, each leading with a different angle.

The text that runs alongside each image ad. Each one pairs with an ad above and gives accredited investors a reason to click through to the landing page.

V1 · Track Record "Iridius Capital has overseen more than $3.2 billion in real estate acquisitions and developments since 2011."
Accredited Investors: Iridius Capital has overseen more than $3.2 billion in real estate acquisitions and developments since 2011, deploying institutional capital across build-to-rent, multifamily, hospitality, and mixed-use on behalf of the Jaggi Family Office and a growing roster of aligned partners. The platform was founded by G.S. Jaggi, who previously built and ran the largest privately held mortgage bank in the United States and who also founded NexMetro Communities, which has developed more than 12,000 build-to-rent units across 60 rental communities since 2009. Iridius is where that operator heritage is deployed alongside institutional and accredited partners today. • $3.2B+ in real estate assets • 12K+ build-to-rent units • 2.6M+ sq ft retail and mixed-use • 1,200+ hotel keys • Fourteen years, one platform • Reg D 506(c) Click below to request the investor brief. For Accredited Investors Only.
Headline: $3.2B+ Deployed. 14 Years. · Pair: Ad 01
V2 · Build-to-Rent "Build-to-rent is the single fastest institutional reallocation inside US residential real estate, and Iridius has been building BTR since 2009."
Accredited Investors: Build-to-rent is the single fastest institutional reallocation inside US residential real estate right now, and Iridius Capital has been actively building, owning, and operating BTR communities across the Sunbelt since 2009 through the same team that founded NexMetro Communities, long before the sector became a category. The thesis is simple. Single-family renters are a durable, growing demographic, the supply side has not caught up, and operator-led sponsors with integrated construction, management, and capital markets capability are the ones capturing the operating spread. Iridius sits in exactly that seat, with a BTR portfolio of more than 12,000 units across 70+ communities already built on the platform. • Build-to-rent and multifamily focus • 12,000+ units across 70+ communities • Sunbelt anchored • Operator-led underwriting and management • $100,000 minimum, Reg D 506(c) Click below to explore the current fund. For Accredited Investors Only.
Headline: Sunbelt BTR, At Scale. · Pair: Ad 02
V3 · Founder Access "G.S. Jaggi founded Iridius Capital in 2011 after building the largest privately held mortgage bank in the country."
Accredited Investors: G.S. Jaggi founded Iridius Capital in 2011 after a career that included building the largest privately held mortgage bank in the country, and he personally signs off on every acquisition the firm makes before it reaches the LP group, which is one of the reasons the platform has compounded through fourteen years and several very different real estate cycles. When you allocate to Iridius you are partnering directly with a founder-operator who has deployed more than $3 billion across build-to-rent, multifamily, hospitality, and mixed-use, and who still underwrites every deal alongside the senior team in Tucson before any capital is called. • Founded 2011 by G.S. Jaggi • Founder-operator, still signs every deal • $3.2B+ deployed across cycles • NexMetro BTR platform heritage • $100,000 minimum, Reg D 506(c) Click below to book a briefing. For Accredited Investors Only.
Headline: Founder-Led Since 2011. · Pair: Ad 03
V4 · Integrated Operator "Most sponsors at this level either underwrite or operate. Iridius does both under one roof after fourteen years."
Accredited Investors: Most sponsors at this level of the institutional market either underwrite or operate, and very few do both under one roof, which is exactly where Iridius Capital sits after fourteen years of building, owning, and operating every asset class on the platform in-house with the same senior team that underwrites the acquisition. That integration is how the firm has sustained institutional execution across $3.2 billion in deployed capital and across sectors that almost never share an operating team at a peer, from Sunbelt build-to-rent and multifamily through hospitality and grocery-anchored retail and mixed-use. • In-house acquisition, development, and operations • $3.2B+ deployed across three sectors • Build-to-rent, multifamily, hospitality, mixed-use • Quarterly LP reporting through Juniper Square • Reg D 506(c) Click below to request the investor brief. For Accredited Investors Only.
Headline: Underwrite. Build. Operate. · Pair: Ad 04
V5 · Three Pillars "LPs allocating to Iridius consistently describe the same three reasons the platform has kept capital loyal across fourteen years."
Accredited Investors: Limited partners allocating to Iridius Capital consistently describe the same three reasons the platform has kept institutional and family-office capital alongside it across fourteen years, and they are the same three principles the firm publishes on its own site: quality, transparency, and collaboration. Quality means every acquisition is underwritten against institutional standards and operated by the same senior team that signed the PSA. Transparency means ongoing asset management reporting across the full life cycle rather than a quarterly marketing update. Collaboration means LPs, community stakeholders, and operating partners are treated as a decade-long relationship rather than a transaction. • $3.2B+ across BTR, multifamily, hospitality, mixed-use • Institutional underwriting standards • Quarterly LP reporting across the life cycle • GP alignment from the Jaggi Family Office • Reg D 506(c), $100,000 minimum Click below for the full briefing materials. For Accredited Investors Only.
Headline: Quality. Transparency. Partnership. · Pair: Ad 01
V6 · Briefing CTA "Iridius Capital is currently open to new limited partners, and G.S. Jaggi is personally hosting 15-minute private briefings."
Accredited Investors: Iridius Capital is currently open to new limited partners on its Sunbelt build-to-rent, multifamily, and mixed-use strategy, and G.S. Jaggi and the senior team are personally hosting fifteen-minute private briefings for qualified investors over the next several weeks before the current allocation closes to new capital. On the call you will walk through the current pipeline, the active portfolio, the underwriting framework the firm has deployed across $3.2 billion, and get straight answers on fees, reporting, and fund mechanics from the founder and senior team directly. • $3.2B+ track record since 2011 • 12K+ BTR units, 2.6M+ sq ft retail • Target 14 to 18% IRR, 5 to 7 year hold • $100,000 minimum, Reg D 506(c) • Founder-led briefing, fifteen minutes Click below to book your briefing. For Accredited Investors Only.
Headline: 15-Minute Founder Briefing. · Pair: Ad 03
04 Video Script

A 6-minute briefing so G.S. only gives the pitch once.

Your founder records this once on camera. It covers the $3.2B+ track record, the BTR thesis, and the integrated platform. The video sits on the landing page so investors show up to the call already knowing who you are.

5:50
Run-Time
~880
Word Count
6
Beat Structure
1
Speaker
0:00 – 0:20 · Hook
My name is G.S. Jaggi, Founder and Chief Investment Officer of Iridius Capital. Over the next five minutes I want to walk you through exactly how we invest, what the platform has built across fourteen years, and why accredited investors and family offices continue to allocate with us across build-to-rent, multifamily, hospitality, and mixed-use real estate. If you are looking for institutional-quality exposure to Sunbelt real estate with an operator who still signs every deal, this will be worth the time.
0:20 – 1:45 · The Opportunity
There is a specific seat inside institutional real estate that almost nobody occupies, which is the seat where the same team underwrites the acquisition, structures the capital, builds or renovates the asset, and operates it through the full hold. Most of the industry is split between the underwriting side and the operating side, and the split costs limited partners real return because information and accountability are lost at every handoff. Iridius was founded in 2011 to close that gap under a single platform, drawing on a career that started with me building what became the largest privately held mortgage bank in the United States, and on the operator discipline that came out of founding NexMetro Communities, where we have developed more than 12,000 build-to-rent homes across 60 rental communities since 2009.
1:45 – 3:10 · The Numbers
Let me get specific about what the platform targets today. The current offering is structured as a Reg D 506(c) private placement open to accredited investors, with a minimum allocation of one hundred thousand dollars, a target hold of five to seven years across the Sunbelt build-to-rent, multifamily, and mixed-use book, and a target internal rate of return in the 14 to 18% range across the life of the vehicle. Those targets are built on the same underwriting framework that has already deployed more than $3.2 billion of capital across the platform since 2011, starting every model from the downside case first and only clearing committee on assumptions we would underwrite into a down-cycle.
3:10 – 4:10 · The Track Record
Fourteen years of Iridius breaks down into a handful of numbers that actually matter. We have overseen more than $3.2 billion in real estate acquisitions and developments across the platform, we have built and own more than 12,000 build-to-rent homes across our rental platform heritage, we operate more than 2.6 million square feet of retail and mixed-use, and we hold more than 1,200 hotel keys across our hospitality assets. My name is on every acquisition the firm closes, and the Jaggi Family Office's own capital sits alongside limited partner capital in every vehicle we raise, so the alignment is written into the cap table rather than into a marketing slide.
4:10 – 4:55 · Portfolio & Strategy
We focus on three asset classes that we can underwrite, build, own, and operate ourselves. The flagship is Sunbelt build-to-rent and multifamily, anchored by the operating team that founded NexMetro, where we deploy the majority of the platform's capital. The second is hospitality, where we own and operate select-service and upscale assets through cycle. The third is grocery-anchored retail and mixed-use, positioned around the same Sunbelt population corridors where our residential book lives, so one firm with one underwriting team can cover every piece of the investor's exposure.
5:25 – 5:50 · CTA
If this sounds like the kind of sponsor and the kind of platform you want running your real estate allocation, the next step is genuinely simple. Click the link below, pick a fifteen-minute slot with our team, and bring any questions you have about the offering, the pipeline, or the platform, and we will walk you through the active portfolio, the underwriting framework, and the track record in whatever level of detail you want, with the founder and senior team directly rather than through a sales desk. I look forward to meeting you.
05 Next Step

30 minutes. We walk through it, you tell us what to change.

01

Review the landing page, ads, and scripts together on a call.

02

You tell us what fits Iridius and what needs to change. We adjust.

03

We plan the video recording and the first 30 days of ads.

30-Min Call
See the deliverables live, give feedback, decide if it makes sense for Iridius.
No pitch · You decide
Pick A Time